Gstaad Palace in Palm Beach Illustrated & Naples Illustrated
There is a lot of distance and altitude between the Swiss Alps and Florida’s Gold Coast, but interest in great vacation destinations is the same in each. As a result of our arranging an individual media visit for Editor-in-Chief Daphne Nikolopoulos, Gstaad Palace was featured in “Swiss Perfection” in the January 2016 issues of Palm Beach Illustrated and Naples Illustrated. The four-page article details winter and summer activities at one of the last family-owned Palace hotels in the region, showcasing GreenGo, La Fromagerie, Walig Hug, the Palace Spa and more. The imagery in the article is beautiful, including photographs snapped by Nikolopoulos during her stay. Both magazines celebrate the luxurious lifestyle enjoyed by affluent residents in and around Palm Beach. And quite a lot of them there are: Palm Beach Illustrated has a circulation of 28,881; Naples Illustrated counts 26,676.
TravelInsurance.com on About.com and FoxNews.com
Who’s a traveler going to consult when an international health scare breaks out? The experts at TravelInsurance.com. As a result of our pitching to journalists currently covering the Zika Virus, TravelInsurance.com Co-Founder Stan Sandberg was quoted in “Should You Change Your Family Vacation Plans Because of the Zika Virus” in the travel section of About.com and in “Travelers Grow Skittish Amid Zika Virus Fears” on FoxNews.com. While there is nothing to celebrate about Zika Virus, the articles brought wide exposure for the online travel insurance outlet: About.com has a VPM of 28,505,498, and FoxNews.com has a VPM of 22,979,616.
Montage Deer Valley on Vogue Online
Yurts are hot, and Montage Deer Valley is on the cutting edge of the latest winter travel trend. Thanks to actively pitching the Après Lounge to national media, contributing writer Kristin Tice Studeman wrote up the Park City, Utah, resort’s yurt-based Après Lounge in “Forget Ski Chalets: This Season, Après in a Yurt” on Vogue.com. The round-up article, posted January 31, tempted readers with news that the yurt is “decked out plenty of Veuve Cliquot bubbly (the Champagne house designed the experience” and details including “gourmet eats,” “local cheese” and “cozy seating around the fireplace.” There were lots of readers to tempt: The fashion magazine’s online presence, which covers the latest fashion news, authoritative trend reports, travel, beauty, shopping and more, has a VPM of 12,819,580.
The Omni Homestead Resort in and on Garden & Gun
With so much to offer and so much history, The Omni Homestead Resort makes good copy for all sorts of publications. Case in point: recent coverage in Garden & Gun. As a result of our pitching and fact-checking with the Director, Marketing & Communications Lynn Swann, the 250th anniversary of the Hot Springs, Virginia, resort was written up in the roundup article “The Southern Agenda: February/March 2016,” in the magazine’s February/March issue. It also appeared online. The paragraph-length mention included details on anniversary celebrations including daily birthday cakes and historic menus, as well as the resort’s history, connection to Thomas Jefferson, and various activities and dining outlets. Garden & Gun is a lifestyle magazine geared toward affluent Southerners and those aspiring to the sporting life throughout the region. The magazine is distributed to 347,962 readers, while the online version attracts over 206,000 viewers per month.
Subscribe to Hawkins International Public Relations' Blog
Join our mailing list to receive the latest news and updates from blog.hawkpr.com